Portfolio

Client: Pro Spa Systems, a fictional software company with inventory management software for spas

Target Audience: Small to mid-sized spa owners who need a better inventory system

Task: Show how their software streamlined inventory management, reduced waste, and improved profits

Strategy: Use clear, concise language with an approachable tone to highlight the results effectively

Client: Celestiva, a fictional skincare brand that delivers solutions for every skin condition

Target Audience: Women, ages 25-45, who are seeking effective products for their skincare routine

Task: Write an engaging and informative blog about Celestiva's winter skincare tips and solutions

Strategy: Combine a friendly tone with expert advice to promote Celestiva as a trusted brand

Client: Celestiva, a fictional skincare brand celebrating its 25th anniversary with a big giveaway

Target Audience: Loyal customers and Facebook followers who love Celestiva’s products

Task: Create a three-part email campaign promoting the chance to win a $250 gift card

Strategy: Spark excitement with a celebratory tone and sense of urgency while highlighting ease of entry

Client: Celestiva, a fictional skincare brand with premium products that rejuvenate skin

Target Audience: Customers, ages 25-45, seeking top-of-the-line skincare solutions

Task: Write two posts: one promoting a winter skin care blog and the other introducing a new product

Strategy: Engage the audience with a friendly, approachable tone and clear, action-driven language

Client: PatientPath Systems, a fictional SaaS company, offers EHRSync, a software platform that streamlines Electronic Health Record (EHR) workflows

Target Audience: Healthcare administrators, IT managers, and clinical leaders in hospitals and clinics who need an efficient EHR integration solution

Task: Show how EHRSync streamlined EHR integration, improved healthcare workflows, and addressed the needs of a large hospital

Strategy: Use clear, concise language to show the results of using EHRSync, demonstrating how it addresses operational challenges and improves efficiency

Client: A fictional pop culture magazine that covers celebrity beauty, style tips, and trending topics in the entertainment industry

Target Audience: Fans of celebrity beauty secrets, makeup enthusiasts, and pop culture followers interested in the latest trends from high-profile figures

Task: Report on Victoria Beckham’s response to plastic surgery rumors, highlighting her contouring technique and its role in shaping her appearance

Strategy: Present the latest news in an engaging and factual manner, emphasizing how her contouring technique achieves her sculpted look